Do the RED thing.

Here is an excerpt from an e-mail that I received this morning-

In the last nine months, more than $20 million has been generated by (RED) partners—really by their customers—for the Global Fund. This is so, even though the full product line has been available only since October. And this $20 million is 4x more than the $5 million in private sector contributions that had been sent to the Fund in the prior 4 years. So (RED) is off to a good start. The launch of the full product range seems to have gotten through to customers in the US, UK, France and Japan. Brand awareness is now around 20 percent in major markets, which for a concept that was only announced a year ago is good. (RED) partners have produced iconic advertising and won awards for their campaigns. This is very good.

The big challenge we face is sustainability. Everywhere we go, people ask what our plans are for making this venture sustainable. Every time we answer "continuing innovation in products, continuing innovative campaigns to inform people that the (RED) embrace means money for medicine in Africa and continuing innovation with new product partners and their integration into the (RED) marketing system." This is a very daunting task. We are depending on— and thankful for— our product partners and our customers.

Bobby Shriver

CEO

(PRODUCT) RED