2.01.2007

THE MOONINITES ARE COMING!



February 1, 2007
2 Arrested in Boston Ad Campaign Turned Bomb Scare By PAM BELLUCK

BOSTON, Feb. 1 — Boston temporarily closed parts of bridges, subway stations, an Interstate highway and even part of the Charles River on Wednesday after the authorities found what the police described as suspicious devices at nine places.

But the devices, which included circuit boards, turned out to be part of a marketing campaign by Turner Broadcasting to advertise a cartoon television show, “Aqua Teen Hunger Force.”

Two men, Peter Berdovsky, 27, of Arlington, and Sean Stevens, 28, of Cambridge, were arrested Wednesday night and charged with placing a hoax device and disorderly conduct. On Mr. Berdovsky’s Web site, photos show people putting the lights on a bridge, a hospital, a bar awning and a clothing store.

The two were scheduled to appear in court this morning for arraignment.

Turner Broadcasting, part of Time Warner, issued a statement saying, “The ‘packages’ in question are magnetic lights that pose no danger.”

The statement said the “outdoor marketing campaign” had “been in place for two to three weeks in Boston, New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco and Philadelphia.”

The company said it was informing the local and federal law enforcement authorities here of the sites of its “billboards” and added, “We regret that they were mistakenly thought to pose any danger.”

Mayor Thomas M. Menino was in no mood to accept the apology.

“It is outrageous, in a post-9/11 world, that a company would use this type of marketing scheme,” Mr. Menino said in a statement. “I am prepared to take any and all legal action against Turner Broadcasting and its affiliates for any and all expenses incurred during the response to today’s incidents.”

The devices are dotted with blue and purple lights and are shaped like “Aqua Teen” characters, mooninites. One character, Err, seems angry, with slanted eyebrows and what appear to be raised middle fingers.

A film based on the cartoon is to be released this year.

Police officials in Atlanta, Chicago and New York said they had not noticed the devices or received complaints about them.

But in Boston, the discovery of the devices unleashed a sense of chaos as law enforcement officials vaulted into their emergency response mode.

From the time that the first device was found around 8 a.m., hanging from a steel beam under Interstate 93 at the Sullivan Square subway station, Boston University Bridges, in a room at the Tufts-New England Medical Center, on an overpass in Somerville and at intersections here and in Cambridge.

Explosives experts removed the device at Sullivan Square. Northbound Route I-93 and Storrow Drive were briefly closed. A Coast Guard cutter blocked off a section of the Charles River for several hours. Officials from the F.B.I. and the Homeland Security Department were called in, as well as bomb squads, and extra police officers were deployed around the city.

“This has created an enormous inconvenience for people in the city,” Police Commissioner Edward Davis said at a news conference about the same time that Turner was acknowledging responsibility.

At the news conference, Mr. Davis, Mr. Menino and Gov. Deval L. Patrick said no explosives had been found and urged calm.

“There is not a reason for anyone to panic,” Mr. Patrick said. “But there are reasons for us to be vigilant.”

He called the objects “hoax devices.”

After the involvement of Turner Broadcasting became known, Mr. Patrick said in a statement: “This stunt has caused considerable disruption and anxiety in our community. I understand that Turner Broadcasting has purported to apologize for this. I intend nonetheless to consult with the attorney general and other advisers about what recourse we may have.”


************************************************************************************

Can I just say.
Oh my GOD, once I found out what this was really about I thought it was HILARIOUS!

A Friendly Message to Mayor Menino- Chill the fcuk out. I understand that we are in a post 9/11 world believe me I lived through 9/11 just like you and everyone else did. But seriously. Jail time? Did you see that these things were glowing with D BATTERIES? They have also been there for THREE WEEKS! Just give it up that you are embarrassed about the whole thing and let it go mumbles.

Can you tell that I am a fan of Aqua Teen Hunger Force?
You could be too. Just watch them on Adult Swim, yo.

Dedicated to all of those Mooninites who lost their lives yesterday during the process.

3 comments:

tarah said...

Talk about free advertising... Whatever money they shelled out to conceptualize, create and place those things was nothing compared to this national coverage!

Julie said...

conceptualize is such an interior designer word.

L Sass said...

We had the greatest conversation at lunch about the marketing guys who created this being sent to Guantanamo Bay. Imagine the riveting convos in the cells there:

"Yo, man, what are you in for?"
"Jihad. Americans are infidels and must die. And yourself?"
"Inappropriate use of a lite brite."